Succinct said it has joined the C2PA coalition, an industry group creating a unified standard for verifying digital content provenance.

Coalition and participants

C2PA comprises technology firms, including Google and OpenAI, alongside other platform and industry participants focused on content authenticity.

Succinct’s contribution

Succinct said its zero-knowledge cryptographic tools enable authentication of images and video without disclosing underlying data, and can scale for large platforms.

The company reported the technology helps platforms reliably record content origin and any subsequent alterations in a verifiable, machine-readable way.

How zero-knowledge helps

Zero-knowledge proofs allow one party to prove a statement without revealing the underlying information, which supports privacy-preserving verification of media origin.

Integrations rely on machine-readable metadata and tamper-evident records to enable automated verification across services and reduce manual review burdens.

Strategic rationale

Succinct described joining C2PA as a step toward an ecosystem where content authenticity checks are automated and transparent across services and platforms.

The company announced the membership via its blog, citing collaboration to align standards and ease adoption by platforms and developers.