Michael Saylor outlined 21 concise principles aimed at clarifying his view of Bitcoin and its role for holders and prospective buyers.

Summary of principles

Saylor frames Bitcoin as a distinct asset class and a lens for assessing money, behavior and incentives in modern economies.

The 21 rules

• If you understand Bitcoin, your response tends to be to buy it; if you do not, you are more likely to criticize.
• Many critics of Bitcoin become supporters once they change their perspective or understand its mechanics.
• Education about Bitcoin is continuous and requires ongoing study as the ecosystem evolves.
• Bitcoin converts dispersed inputs, including energy and disorder, into a secure monetary network over time.
• Within speculative markets, Bitcoin is presented as an environment where disciplined participants can realize long-term gains.
• Bitcoin will not provide personal protection without accompanying measures to secure one’s holdings and identity.
• Ownership of private keys represents, in his view, one of the few forms of truly direct asset possession.
• Each holder acquires Bitcoin at the market price prevailing at their time of purchase, reflecting individual conviction and timing.
• Purchases of Bitcoin should be made only with funds an individual can afford to lose without jeopardizing basic needs.
• Saylor often uses the metaphor of a ticket out of established systems, purchasable in practice with Bitcoin.
• Deeper comprehension of Bitcoin tends to reveal itself incrementally and to those who study and engage with it.
• The protocol challenges many conventional human social and economic models, prompting systemic reassessment.
• He refers to an "orange pill" concept as a shorthand for transformative economic insight delivered by Bitcoin.
• Advocacy, in his formulation, is directed toward supporting Bitcoin rather than opposing fiat systems directly.
• Saylor characterizes Bitcoin as an accessible asset that, in principle, is available to a broad population.
• He recommends adopting a habitual perspective that assesses choices through the conceptual framework of Bitcoin.
• People, he argues, are altered by engaging with Bitcoin, whereas the protocol itself remains unchanged.
• The symbolic use of "laser eyes" is presented as a cultural shorthand for epistemic discipline and skepticism toward misinformation.
• Respecting the protocol and its principles is advised to avoid reputational risk or strategic error.
• He advocates a long-term holding mindset and, as a rule of thumb, discourages routine selling of Bitcoin.
• Promotion and education about Bitcoin should be conducted with constructive intent and regard for newcomers.

The list condenses Saylor’s prescriptive views on ownership, education and personal conduct for those interacting with Bitcoin.