BingX announced a multi-year partnership with Scuderia Ferrari HP, becoming the first crypto exchange to join the team’s partner roster.

Partnership scope

The agreement links two brands focused on technology, innovation and high performance, and aims to expand the exchange’s international recognition and reach.

According to the announcement, the alliance will highlight the platform’s long-term ambitions for scaling and engaging in global collaborations across markets.

Integration and activations

Under the deal, BingX will be integrated into the Scuderia Ferrari HP ecosystem through digital platforms and event participation worldwide.

• Joint content initiatives across team channels and partner platforms to reach broader audiences and fans.
• Exclusive fan activities and experiences developed for followers of both the racing team and the exchange.
• Appearances and co-branded activations at selected motorsport events and promotional moments.

Strategic goals

The partners say the collaboration will reinforce brand visibility for the exchange while aligning with Ferrari HP’s emphasis on advanced technology and performance-driven projects.

Both sides expect the partnership to foster audience engagement and to create additional opportunities for global marketing and product exposure.